We hear with our brain.

"Sound is one thing. Making sense of sound is everything. The sounds your ears receive are sent to your brain, which translates them into meaning. With hearing loss your brain tries to fill in the gaps of the sounds you don’t hear and this process can make hearing loss very exhausting." - Oticon

Even though sounds may be audible, or loud enough, there is no guarantee that they can be understood. Therefore, detection is a very different function from processing.  Audibility, is the ability to detect sounds, and is the function of our ears. Audition, is the ability to make sense out of what is being detected, and takes place not in the ears, but within the central auditory cortex of our brains.  To hear well, both processes must work together, and as an integrated system.

This is the challenge for every major hearing aid manufacturer. To facilitate this complex brain function and improve that voice we want to listen to above all others, even when there is competing noise, when that noise is changing and when that 'noise' consists of others voices. It is a constant technological dilemma because the brain is so sophisticated and performs miraculous tasks seamlessly. But we believe that it is our role to custom design the technology available in the best possible ways to provide the opportunity for this neural enhancement to take place - because life is just better that way!


Hearing is one of our most important senses. It is the fibre that connects us as individuals and communities. Understanding your hearing is the first step toward better hearing and making healthy decisions that support your cognitive potential.